Key features:
• Display sizes: The iPhone 16 has a 6.1-inch screen, and the iPhone 16 Plus features a larger 6.7-inch display.
• New Camera Control Button: One of the standout features is a customizable Camera Control Button on the side, allowing quick access to camera functions for more efficient shooting. This button can be programmed for various uses, like launching the camera, capturing photos, or starting video recordings instantly. Apple also showed off its ability to quickly send photo AI prompts with one click of the Camera Control button.
• Action Button: The iPhone 16 and 16 Plus introduce the Action Button, enabling users to quickly access functions like the camera, flashlight, and controls, toggle between Ring and Silent modes, activate features like Voice Memos, Translate, and Shazam, and even use in-app functions such as locking or unlocking a car with FordPass.
• Wi-Fi 7 support: All iPhone 16 models now support the faster Wi-Fi 7 standard for enhanced wireless performance.
• A18 Chip: The A18 chip in the iPhone 16 and 16 Plus offers a 30% faster CPU and 40% faster GPU than the A16 Bionic, with hardware-accelerated ray tracing for enhanced gaming visuals. It supports AAA games with ultra graphics modes and delivers more efficient, powerful performance for gaming and Apple Intelligence.
• Industry-Leading Durability: The iPhone 16 and 16 Plus are built to last, featuring Ceramic Shield that is 50% tougher than the first generation and twice as strong as any other smartphone glass, along with water and dust resistance for added protection.
• Optimized Battery Design: The internal design has been re-engineered to accommodate a larger battery, improve heat dissipation, and make battery servicing easier, resulting in significantly extended battery life.
• Power Management: Combined with the power-efficient iOS 18, the new internal design helps optimize battery performance for longer usage throughout the day.
• Camera System: The iPhone 16 and 16 Plus feature a powerful 48MP Fusion camera with a 2x optical-quality Telephoto lens, offering greater flexibility for close-up shots. The 12MP Ultra Wide camera enables macro photography and gathers 2.6x more light for improved image quality, while autofocus ensures sharper results. Users can also capture spatial photos and videos, adding remarkable depth for viewing memories on Apple Vision Pro.
Key Features:
• Larger Displays: The iPhone 16 Pro has a 6.3-inch display, while the Pro Max boasts a massive 6.9-inch screen, making it the largest iPhone display to date. Both models use Super Retina XDR OLED technology with ProMotion for smoother scrolling and more responsive touch.
• Camera Control Button: The iPhone 16 Pro lineup features the same Camera Control Button on the side as the iPhone 16 models, enabling swift access to camera features for smoother shooting. This button can be customized for different actions, such as opening the camera, snapping photos, or instantly starting video recordings.
• Camera Control with Visual Intelligence: Later this year, Camera Control will unlock visual intelligence, allowing users to quickly learn about objects and places, such as identifying a dog’s breed, checking restaurant hours, or adding events from a flyer. It will also integrate with third-party tools like Google and ChatGPT for deeper insights, with full user control over when and how these tools are accessed.
• 48MP Fusion Camera: The iPhone 16 Pro and Pro Max feature a powerful 48MP Fusion camera with a faster quad-pixel sensor, allowing for zero shutter lag and high-resolution ProRAW and HEIF photos, along with 4K120 fps video recording in Dolby Vision.
• Advanced Ultra Wide and Telephoto Lenses: The 48MP Ultra Wide camera with autofocus captures wider shots and macro photography, while the 5x Telephoto camera is now available on both Pro models, enabling users to capture distant subjects with clarity.
• Spatial Photo and Video: iPhone 16 Pro models support capturing spatial photos and videos, allowing users to relive memories with remarkable depth when viewed on Apple Vision Pro.
• Studio-Quality Audio: The Pro models introduce four studio-quality mics and Audio Mix, which lets users adjust sound post-capture to focus on voices, reduce wind noise, or create a surround sound experience.
• Next-Gen Photographic Styles: Photographic Styles now offer deeper customization, allowing users to adjust color, highlights, and shadows in real time with enhanced understanding of skin tones, making photos highly personalized and creative.
• Battery and Charging: Both models feature a 25W fast charging capability through MagSafe, offering quicker charge times compared to previous generations.
• A18 Pro Chip: The A18 Pro chip, built on second-generation 3-nanometer technology, delivers 20% faster GPU performance and 17% increased system memory bandwidth, enabling faster experiences for graphics-intensive tasks like gaming and Apple Intelligence applications. The 6-core CPU with two performance and four efficiency cores runs workloads 15% faster while using 20% less power, with next-gen ML accelerators optimizing tasks for high efficiency without overloading the Neural Engine.
• Durable Design: The Pro models have a more premium build with a titanium frame, making them both lightweight and sturdy.
• Same Feature Set: Aside from the difference in screen size and battery life, the iPhone 16 Pro and Pro Max share the same features across the board, making both options equally powerful.
Pre-orders for the entire iPhone 16 lineup start on September 13 at 5am Pacific Time, with availability on September 20.
Key features:
• Thinnest and Sleekest Design Yet: Apple Watch Series 10 is 10% thinner than previous models, offering enhanced comfort with a refined design and a larger, more advanced display. Available in aluminum and polished titanium finishes, including the sleek new jet black aluminum and stunning gold, slate, and natural titanium options.
• Advanced Health and Fitness Tracking: New features include sleep apnea notifications, depth and water temperature sensing, and Custom Workouts for swimming. The Vitals app provides insights into key overnight health metrics, while training load helps users manage workout intensity and recovery.
• Biggest and Brightest Display: With a 30% larger display than Series 4-6, and 9% larger than Series 7-9, the wide-angle OLED display offers improved readability and is 40% brighter when viewed at an angle, making it easier to glance at notifications and metrics on the go.
• Faster Charging and Power Efficiency: Series 10 offers faster charging with a larger, more efficient coil, allowing for eight hours of use from just 15 minutes of charging. The enhanced power efficiency maintains the 18-hour all-day battery life.
• Innovative Smart Features: The new S10 SiP and 4-core Neural Engine power advanced features like on-device Siri, Fall Detection, and the new Smart Stack, while also supporting double tap gestures, making navigation easier.
• Ocean and Water Activities: New depth gauge and water temperature sensor enhance tracking for swimmers and snorkelers, alongside a new Tides app for real-time tidal information.
Pre-orders for both the Apple Watch Series 10 and Satin Black Ultra 2 are available now, and they will launch alongside other new Apple devices on September 20.
• Two Models: Apple introduced two versions of AirPods 4: a standard model and a version with Active Noise Cancellation (ANC), offering improved noise isolation and a more immersive listening experience.
• USB-C Charging: Both AirPods 4 models now feature a USB-C charging port, part of Apple’s shift to USB-C across its product line, providing more convenience for charging.
• Open-Ear Design with Improved Fit: The new design offers a comfortable, open-ear fit, engineered using advanced modeling to suit a wide range of ear shapes, ensuring a secure fit during active use.
• Advanced Audio Quality: Enhanced sound performance with Personalized Spatial Audio, richer bass, and dynamic head tracking delivers a superior, immersive listening experience.
• New Force Sensor and Voice Isolation: The H2 chip enables intelligent audio experiences like Voice Isolation for clearer calls and a new force sensor on the stem for easy control of media and calls.
• All-in-One Hearing Health: AirPods Pro 2 introduces the world’s first all-in-one hearing health experience, featuring Hearing Protection, a Hearing Test, and a Hearing Aid feature, catering to users with mild to moderate hearing loss.
• Hearing Protection: The new Hearing Protection feature actively adjusts sound levels in real-time to protect users from loud environmental noise while preserving audio clarity.
• Hearing Aid Capability: The Hearing Aid feature transforms AirPods Pro 2 into a clinical-grade hearing aid, offering personalized dynamic adjustments based on a user’s hearing profile, which can be set up with a simple Hearing Test on iPhone.
• New Colors: AirPods Max are now available in five new colors—midnight, starlight, blue, purple, and orange—providing more style options for users.
• USB-C Charging: AirPods Max now supports USB-C charging, making it easier to charge across all Apple devices while offering enhanced convenience for users on the go.
Pre-orders for the new AirPods models are open right now, with availability set for September 20.
